TPoD

Melbourne Drainage & Plumbing Specialists

Project Snapshot

Client: The Prince of Drains

Industry: Plumbing / Drainage Services  

Services Provided: Full-cycle web design, WordPress development.  

Timeline: 4 weeks  

Tools Used: WordPress, Elementor Pro, Figma

Overview

The Prince of Drains is a Melbourne-based plumbing and drainage service provider offering expert solutions such as drain unblocking, CCTV inspections, and more. They serve multiple areas including Melbourne, Werribee, and Melton. 

Their existing website didn’t reflect the quality, reliability, and modern capabilities of their service. They needed a site that effectively communicated their expertise, improved usability, and helped generate more inquiries.

Before

After

The Challenge

The old website struggled with several usability and branding issues: 

Outdated visual design
Confusing navigation and structure
Weak mobile responsiveness
Hard-to-manage backend setup
No modern forms or clear pathways for service inquiries

Project Goals

The objectives for the TPoD redesign were to: 

Modernize the website’s look and feel 
Highlight service offerings clearly and effectively 
Improve user experience across desktop and mobile 
Strengthen lead generation through clear CTAs and contact options 
Build a backend that’s easy for the client to maintain and update

My Role

Full-Cycle Web Designer & WordPress Developer

I led the project from concept to deployment:

UX & structure planning
UI/UX design in Figma
WordPress development with Elementor Pro
Mobile-first responsive design
Content structuring and service presentation
Performance optimization

Strategy & Approach

To create a strong, conversion-focused website, I focused on: 

Clean, bold visuals that communicate trust and expertise 
Clear service categorization (Drain Unblocking, High-Pressure Jetting, CCTV Inspections, Repairs, Relining, etc.) 
High-impact hero section and strong call-to-action areas 
Simple, intuitive navigation 
Fast and optimized mobile layout for on-the-go users 
Easy backend management for adding services or content updates

Visit Live Site →

Key Features Delivered

1. Full Website Redesign

A modern, professional visual overhaul that reflects the brand’s expertise and reliable service.

2. Structured Services Pages 

Clear and informative service descriptions for drain unblocking, jetting, CCTV inspections, trenchless repairs, and more.

3. Contact & Inquiry System

 Simple and effective contact touchpoints to encourage bookings and quick inquiries.

4. Mobile-First Experience 

Optimized for mobile users—critical for homeowners and clients searching during emergencies.

5. High-Impact Brand Story Section 

Showcases The Prince of Drains’ friendly approach, honest pricing, and commitment to quality work.