Website Redesign
WordPress Development
NexusPoint
US-Based Outsourcing Company
Project Snapshot
Client: NexusPoint
Industry: BPO / Outsourcing
Services Provided: Full-cycle web design, WordPress development, integrations.
Timeline: 6 weeks
Tools Used: WordPress, Elementor Pro, Figma, RankMath SEO, Calendly, GoHighLevel.
Overview
NexusPoint is a US-based BPO company helping small to large businesses scale by providing world-class, outsourced talent. Their previous website did not reflect their authority, quality of service, or modern operations—leading to weak conversions and an outdated brand presence.
NexusPoint needed a complete digital rebuild: a professional website that clearly communicates their value, converts more clients, loads fast, and works seamlessly across devices.
The Challenge
The old NexusPoint site suffered from several issues that limited growth and credibility:
- Outdated visual design
- Poor mobile responsiveness
- Weak page structure and unclear messaging
- Hard-to-update template and layout
- No optimized user flow for conversions
Project Goals
The client wanted to:
- Modernize the brand’s online presence
- Create clearer, more persuasive messaging
- Improve user flow and structure
- Increase conversions through better UX
- Enhance performance and loading speed
- Build a site that is easy to maintain and scale
My Role
Full-Cycle Web Designer & WordPress Developer
I led the project from concept to deployment:
- UX assessment & strategy
- Sitemap improvements
- UI/UX redesign in Figma
- Mobile-first responsive layout
- WordPress development with Elementor Pro
- On-page SEO setup using RankMath
- Performance optimization
- Third-party integrations (GoHighLevel, Calendly)
Strategy & Approach
To elevate NexusPoint’s brand, I focused on:
- A modern, professional visual language
- Cleaner hierarchy and improved readability
- More persuasive messaging centered on trust & capability
- A streamlined services flow to guide users to the right solution
- High-converting CTAs placed strategically across the site
- Fast-loading, mobile-first architecture
Key Features Delivered
1. Full Website Redesign
A complete visual overhaul aligned with NexusPoint’s professionalism and trusted service model.
2. Dedicated Service Pages
Clear, structured pages designed to increase clarity and conversion.
3. Contact & Lead Capture System
Contact form integrated with GoHighLevel for automated follow-ups.
4. Booking System Integration
Embedded Calendly form to allow prospects to book calls instantly.
5. Mobile Optimization
Rebuilt layouts for a smoother, faster, and more intuitive mobile experience.
6. SEO Foundations with RankMath
On-page optimization, improved metadata, and better structure for search visibility.
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