Project Snapshot
Client: William Street Gym
Industry: Boxing & Fitness
Services Provided: Full-cycle web design, WordPress development.
Timeline: 4 weeks
Tools Used: WordPress, Elementor Pro, Figma
Overview
William Street Gym is a boxing and fitness club in Balaclava offering boxing classes, fitness sessions, personal training, and small group programs led by coach Sy Nadji.
Their previous website lacked clear class structure, strong branding, and modern usability. They needed an updated, athletic website that showcased their services and guided users toward bookings.
The Challenge
The old website suffered from several issues:
- Outdated visual design
- Unclear class structure and service breakdown
- Weak mobile responsiveness
- Hard-to-manage backend layout
- No strong CTAs or pathways to convert visitors
Project Goals
The objectives for the WSG redesign were to:
- Modernize the website’s look and feel
- Clearly present class offerings and personal training options
- Improve user experience on desktop and mobile
- Strengthen conversions with better CTAs and cleaner navigation
- Build an easy-to-maintain backend for the gym’s team
My Role
Full-Cycle Web Designer & WordPress Developer
I led the project from concept to deployment:
- UX planning and site structure
- UI/UX design in Figma
- WordPress development using Elementor Pro
- Mobile-first responsive design
- Content presentation for classes and trainers
- Performance and speed optimization
Strategy & Approach
To deliver a meaningful redesign, I followed this plan:
- A bold, athletic visual direction inspired by boxing culture
- Clear class categorization (Boxing, Personal Training, Fitness Classes, Small Group Sessions)
- Strong hero section with immediate CTAs
- Clean navigation with simplified user flows
- Fast mobile layout for users browsing on the go
- A backend framework that allows easy updates
Key Features Delivered
1. Full Website Redesign
A modern, energetic visual overhaul that reflects the gym’s brand, athletic identity, and community culture.
2. Trainer Highlights
A dedicated section highlighting coach Sy Nadji, his credentials, and the gym’s story.
3. Conversion-Focused CTAs
Strategic placement of inquiry and booking calls-to-action across pages.
4. Mobile-First Experience
An optimized mobile interface designed for fast browsing and immediate access to class information.
5. Easy-to-Manage Backend
A modular WordPress build allowing the gym to update schedules, class details, and content effortlessly.
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