AGnVET

Australian Agribusiness

Project Snapshot

Client: AGnVET 

Industry: Agribusiness / Rural Supply  

Services Provided: Full-cycle web design, WordPress development.  

Timeline: 5 weeks  

Tools Used: WordPress, Elementor Pro, Figma, Gravity Forms.

Overview

AGnVET is a century-old Australian agribusiness providing a wide range of agricultural supplies and specialist services: agronomy, animal health and nutrition, fertilisers, chemicals, irrigation, insurance, and more.

Their previous website did not fully reflect the depth and professionalism of their business, making it harder for them to communicate their credibility, services, and community commitment in a modern, trust-building way.

Before

After

The Challenge

The old AGnVET website faced several issues that limited usability and professionalism: 

Outdated visual design
Confusing navigation across multiple services
Poor mobile experience
Hard-to-manage backend for updates
No modern forms or clear lead-generation flow

Project Goals

The objectives for the AGnVET redesign were to: 

Modernize the website’s overall look and feel 
Clearly structure and present AGnVET’s wide range of services 
Improve user experience across desktop and mobile 
Strengthen lead generation through better inquiry forms 
Build a backend that’s easy for the team to manage and update

My Role

Full-Cycle Web Designer & WordPress Developer

I led the project from concept to deployment:

UX strategy and site architecture
Wireframing and UI design (Figma)
Responsive design (mobile-first)
WordPress build using Elementor Pro
Form implementation (Gravity Forms)
Performance and usability optimization

Strategy & Approach

To deliver a meaningful redesign, I followed this plan:

User-centric information architecture
Modern, trustworthy design
Responsive design
Lead-capture through Gravity Forms
Scalable backend

Visit Live Site →

Key Features Delivered

1. Website Redesign 

A modern, clean visual overhaul that reflects AGnVET’s professionalism and trusted agribusiness expertise.

2. Service & Product Pages 

Well-structured pages presenting AGnVET’s diverse offerings in agronomy, animal health, fertilisers, chemicals, and more.

3. Contact / Lead Form 

Custom Gravity Forms implementation to streamline inquiries and connect prospects with AGnVET’s team efficiently.

4. Responsive & Mobile-First Design

 Optimized layouts for mobile devices to ensure smooth navigation and usability for farmers and stakeholders.

5. Community & Branch Integration

 Sections highlighting AGnVET’s branch network, community involvement, and long-standing industry expertise.